Are you tired of scrolling through your Instagram saved posts to find that one post you saved a few weeks ago? 

Enter Instagram Collections, a feature that allows you to organize your saved posts on Instagram into custom collections. 

Just like you can use Instagram hashtags to categorize and find posts that are relevant to your interests, you can also organize your saved posts with Instagram Collections.

Whether you’re using it to curate inspiration for your next project or to keep track of your favorite recipes, Instagram Collections is a powerful tool to organize your saved posts on Instagram.

This feature is especially useful for businesses and influencers who want to keep track of their competition including their Instagram Reels.

In this article, we will discover Instagram collections in more detail, learn what they are, and how to use them efficiently.

Let’s get started

What are Instagram Collections?

Instagram Collections is a feature that allows you to save posts created by other users to private folders for future reference. 

Every photo or video you save is bookmarked and added to a collection in the app, rather than your smartphone or tablet. You can view all your saved posts at any time.

Collections can be used for a variety of different reasons by any type of Instagram user

You can create vision boards, organize memories into albums, create wishlists, and even blog on the Instagram platform using the Guides feature. 

One of the great things about Collections is that they are not limited to just photos and videos. 

You can also save posts that contain multiple images, as well as posts that include tags, mentions, and locations. 

This makes it easy to keep track of posts related to a specific event or topic.

Instagram Collections
Instagram Collections

How Do Collections Work On Instagram?

If you’re an avid Instagram user, you may have noticed the “Save” button located below each post. 

This feature allows you to save posts that you want to revisit later, whether it’s a delicious-looking recipe, a funny meme, or a stunning travel photo.

However, if you save a lot of posts, it can be challenging to find what you’re looking for. 

That’s where Instagram Collections come in. 

Collections are a way to organize your saved posts into different categories, making it easier for you to find what you’re looking for.

We’ll explain how to create new Instagram collections and how to find them in the next sections.

Once you have created a collection, you can add or remove saved posts as needed. 

You can also rename or delete collections.

One useful tip is to give your collections descriptive names that reflect their contents. 

For example, you might create a collection called “Recipes” for all the food-related posts you’ve saved, or a collection called “Travel” for all the wanderlust-inspiring photos.

How to Create New A Instagram Collection

Creating Instagram collections is a great way to organize your saved posts into specific categories. 

With Instagram collections, you can easily find keep track of your favorite posts on Instagram. 

Here’s how you can create a new collection from your Instagram profile:

  1. Tap your profile picture in the bottom right to go to your profile.
  2. Tap the three lines in the top right corner to access more options.
  3. Tap “Saved” from the menu.
  4. Tap the plus sign (+) in the top right corner to create a new collection.
  5. Select any saved posts or reels you want to add to the collection, then tap “Next.”
  6. Enter a name for your collection, then tap “Add” in the top right corner.

Alternatively, you can create a new collection as you save posts from your Instagram feed. 

Simply tap and hold the bookmark icon below a post, then tap the plus sign to create a new collection and add the post to it. 

With these simple steps, you can keep your saved reels and posts organized on Instagram with ease using Instagram Collections.

Instagram Collections
Instagram Collections

Where do I find my collections on Instagram?

If you have created collections for your saved posts and reels on Instagram, you may want to access them to view or manage the content. 

Here’s how to find your Instagram Collections::

  1. Tap your profile picture in the bottom right corner to go to your profile.
  2. Tap the three lines in the top right corner to access more options.
  3. Tap “Saved” from the menu to view all of your saved posts and reels.

You should now see a list of all the collections you have created.

Once you have accessed your collections, you can tap on any of them to view the saved posts and reels in that particular collection. 

You can also add or remove posts from the collection, rename the collection, or delete it entirely. 

These simple steps allow you to easily manage and access your Instagram collections!

Benefits of Using Instagram Collections

Instagram Collections are a great tool for both individuals and businesses, offering many benefits for all Instagram users.

Here are some of the ways you can use Collections to enhance your Instagram experience:

  • Curate inspiration: Collections allow you to create a private collection of images and videos that align with your brand image. This can spark new creative ideas for your marketing campaigns and keep your content fresh and engaging.
  • Analyze engagement: By saving mentions of your brand in a collection, you can streamline engagement with your followers and ensure that you are engaging with those who are most invested in your brand. This helps you to analyze your followers’ engagement with your brand or product.
  • Analyze Competitors: Creating a collection of posts from competitors in your niche allows you to stay updated on their communication style and visual aesthetics. You can adapt your strategy accordingly to keep up with the competition.
  • Manage user-generated content (UGC): Collections are incredibly helpful in managing UGC. By creating a separate collection of UGC that you have permission to use for marketing purposes, such as reposting on your page, you can leverage the power of UGC in a responsible and effective manner.

Can you see who views your collections on Instagram?

No, you can’t see who viewed your private collections on Instagram.

Instagram does not provide a feature to see who views your collections. 

The only way to know if someone has viewed your saved posts is if they engage with the post by liking or commenting on it. 

Additionally, Instagram also does not notify users when someone saves their post to their collections.

Are Instagram collections private?

Yes, Instagram collections are private. 

Any posts you save to your collections can only be viewed by you, and cannot be seen by other Instagram users. 

This means that you can save posts to your collections without worrying about them being visible to anyone else on the platform.

What’s The Difference Between Instagram Collections And Instagram Collaborative Collections?

Instagram Collections and Instagram Collaborative Collections are two features offered by Instagram for organizing and sharing posts.

Instagram Collections were introduced in 2017 and are designed for personal use. They allow you to save posts to private folders for future reference or inspiration. Collections are private and not shared with others unless you choose to do so.

Instagram Collaborative Collections is a new feature launched in 2022, which enables you to work with others to curate posts together. This feature is great for planning trips, brainstorming ideas, or creating a collection of funny posts.

To use Collaborative Collections, simply save a post you like and choose to add it to an existing collection or create a new one. Then, toggle the “Collaborative” switch on and give your collection a name. You can invite others to join your collection and they can add or remove posts to it.

The key difference between Collections and Collaborative Collections is that regular Collections are private, while Collaborative Collections are shared with the users you choose to collaborate with.

If you don’t see the Collaborative Collections feature yet, don’t worry, it is still being rolled out.


Instagram Collections are a great way to keep your content organized and easily accessible.

Whether you’re a personal user saving recipes or a brand saving user-generated content, Collections can help you keep track of the content you want to revisit.

With Instagram Collections, you can create vision boards, organize memories into albums, create wishlists, and even blog on the Instagram platform using the Guides feature.

Businesses can also use Instagram Collections to get inspired for their own posts and stories.

By using Collections to organize your content, you can save time and easily find the content you want to revisit.

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