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Cultural
Insights
Strategy
Creative
Media
Digital
01
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A new integrated campaign for Just BARE Chicken
Gravity Team
02
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An Unexpected Partnership
Melia Resorts and Hotels
03
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How to Know Which Video Channels and Platforms Are Still Relevant for Consumers
Article by Diego Saldeno
04
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AMERICA CMYK: A Photo Journal Exploring the Rich Cultures of a Nation.
Michael Hanson
05
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Pelé: How to Rebrand a Timeless Icon
Client
Pelé

Full-service Advertising Agency With Strong Cultural Capabilities

A member of the Dentsu Aegis Network, Gravity is a full service, multi-discipline advertising agency with expertise in generating authentic brand relevancy with consumers and measurable business results against multiple cultural groups– whether based upon their country of origin, lifestyle or life stage. In today’s fragmented marketplace and attention-deficit economy, we achieve success by creating and implementing custom communication platforms that are informed by deep insights and optimized to drive business performance.

A new integrated campaign for Just BARE Chicken.

Pilgrims

A new integrated campaign for Just BARE Chicken.

Just BARE is a premium fresh poultry brand looking to expand across the United States. The ask was to bring the brand’s unique-selling-proposition to life : a Trace Code that allows consumers to...

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Pelé: How to Rebrand a Timeless Icon

Pelé

Pelé: How to Rebrand a Timeless Icon

We worked with Pelé, one of the world's most iconic figures, on shaping his brand, building relevance with today's youth, and bringing his story to life through social and digital...

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SEIKO COUTURA: Every Second Counts

Seiko

SEIKO COUTURA: Every Second Counts

We created a spot to debut a new line of Coutura watches from SEIKO leveraging their spokesperson 7X NASCAR Champion Jimmy Johnson to connect with young go-getters and drive interest and purchase.

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Cultivated thoughts

22 January 2019

What Will Happen This Year in the World and How It Will Affect You

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9 November 2018

How "multilocalism" changes our perception of the world around us

multilocalism
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22 October 2018

The Multicultural Digital Fact Pack 2018 Report Is Out

multicultural digital media insights ethnicity
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