Instagram quote posts can generate a plethora of engagement when used effectively.

Instagram users have increasingly gravitated toward the brevity of quote posts, making them more popular than ever before.

In addition to their aesthetic appeal, quote posts on Instagram have the power to enhance brand affinity, drive sales, and establish a connection with followers.

Despite their potential, not all brands have integrated Instagram quotes into their content strategy.

That’s where we come in. We’re here to show you how to make the most of Instagram quotes and maximize engagement.

With our tips, you’ll have everything you need to elevate your quote game and boost your business success on Instagram.

Are you ready to take your quote posts to new heights? Look no further than our comprehensive guide on Instagram quotes.

How Instagram Quotes Can Skyrocket Your Business

Using creative quotes that reflect your branding can inspire your followers and create a more personal connection

Imagine consistently creating quotes that motivate your followers and encourage them to share your content with their friends.

The more engagement your quotes receive, the better your reach with Instagram’s algorithms, which means more potential customers.

In other words, posting Instagram quotes is an easy way to work on your brand affinity, as long as the content matches your overall strategy.

Include Post Quotes In Your Instagram Strategy

Incorporating inspirational quotes into your content strategy can greatly benefit your brand’s social media presence. 

To maximize their potential, it’s crucial to treat them as a valuable marketing tool and carefully consider how you present them. 

Simply sharing arbitrary quotes on your account won’t cut it. Instead, focus on posting quotes that resonate with your audience, especially during moments when they’re most receptive.

Best Ways To Use Instagram Quote Posts

Engaging your followers through Instagram quote posts is easy and effective. From showcasing testimonials to highlighting your brand’s personality, the possibilities are endless. Here are some of the best ways to use Instagram quote posts:

Share Customer Testimonials

Showcasing customer testimonials through Instagram quotes is a great way to provide social proof of your products and services. It’s also an opportunity to give a shout-out to your loyal customers and followers. You can even encourage them to share their own feedback.

Share Motivational Or Inspirational Quotes

Sharing motivational quotes on Instagram can help connect with your followers on an emotional level. Brands often use hashtags like #MotivationMonday or #InspirationDaily to engage their audience. Remember to keep your content relevant to your brand and message.

Encourage Conversations with Your Audience

Use quote posts to start conversations with your followers and encourage them to engage with your content. This can help build a community around your brand and generate ideas for future content planning. 

Publish Team Quotes

Letting your employees share their thoughts through Instagram quotes is an effective way to showcase your company culture and attract top talent. It’s also a great way to add a human touch to your brand and make it more relatable to your followers.

Repurpose Your Content with Quotes

Make the most of your existing content by repurposing it with quotes. Share a preview of your blog post with a powerful quote or create quotes highlighting key takeaways from your podcast episodes or video interviews.

Tease New Content with a Snippet

Instagram quotes are effective for building buzz and anticipation for your new content. Use a powerful line from your article, review, podcast episode, or video interview to give your followers a taste of what’s to come.

This strategy can also help you revive old content. By teasing a visually enticing line from an article, you can breathe new life into it.

Communicate Information

Instagram quotes are an ideal format for easily communicating information. Share statistics, key facts, or brand statements in a digestible manner that grabs users’ attention.

Weave a Story with Engaging Visual Quotes

Storytelling works wonders on Instagram. Use engaging visual quotes as part of a campaign or a narrative for your brand. It’s hard to ignore a good story, after all.

Best Practices for Boosting Quote Post Engagement

Use Hashtags

To increase post engagement, adding relevant hashtags to your Instagram quote post is still an effective strategy. Not only will it attract more eyes to your post, but it also prompts the Instagram algorithm to categorize your content and display it to those who are most interested. Be sure to use hashtags that align with your brand.

Use Your Brand Aesthetic To Create Quote Posts

Your Instagram feed has the power to convey your brand identity and values in mere seconds, which is crucial for converting visitors to followers.

By designing quote posts that match your brand’s aesthetic, you can ensure that your branding remains consistent and strong.

Don’t be afraid to get creative with your quote posts, as long as they reflect your brand’s image and cohesiveness.

Try Different Formats

To make your quote posts stand out, consider using alternative formats like Instagram Reels or carousel posts. These interactive formats are more eye-catching than static images and can help boost engagement.

Carousel posts are perfect for showcasing a variety of products, statistics, testimonials, and, of course, quote posts. By prompting users to swipe through the slides, you encourage them to engage with your brand and content.

For a creative spin on your quotes, try overlaying them onto a video using Instagram Reels. With options to customize your soundtrack, footage, and captions, the possibilities are endless.

Use A Call-To-Action

Add a strong call-to-action (CTA) to your Instagram quote post to encourage users to interact with your content. Once you’ve grabbed their attention with an attractive quote, prompt them to take action toward your marketing goals.

Your CTA could be a question, a prompt to subscribe to a newsletter, or an invitation to visit the link in the bio. Encouraging users to take action through a CTA is one of the most effective ways to boost engagement and achieve your marketing goals.

Consider using a link in the bio tool to maximize linking opportunities and get your followers engaged with your content.

How To Post Quotes On Instagram With The Use Of An App 

Looking to post quotes on Instagram but struggling to make them look interesting? You don’t have to be a designer to create eye-catching quotes. There are many free online apps that can help you out. Here are some of the best ones to try:

Quotes Creator

If you’re looking for a quick and easy way to create Instagram quotes, Quotes Creator is a great option.

Available for both iOS and Android, this tool offers a user-friendly experience and a variety of fonts and backgrounds to choose from.

What sets it apart is its unique feature of suggesting quotes to use, with proper attributions for giving credit.

Plus, it supports 19 languages, including English, Arabic, Danish, Dutch, Chinese, Turkish, Russian, and Korean.


ImageQuote is a simple and streamlined Instagram quote maker app. While it may not offer as many features as Quotes Creator, it gets the job done with minimal fuss.


With Canva, creating social media images, including quotes for Instagram, is a breeze.

This quote maker offers a range of free design templates to choose from, enabling you to customize your quotes with different colors, fonts, and styles.

You can also easily adjust the size of your posts to share them on your Instagram Stories.

Canva’s intuitive editor allows you to save your templates, making it easier for you to create more Instagram quotes in the future.

Word Swag

If you want to create Instagram quotes quickly and easily, Word Swag is the app for you. It enables you to create quotes with custom text layouts, backgrounds, and images.

The integration with Pixabay provides access to a library of thousands of photos, while hundreds of quotes and thoughts are also available for inspiration.

Word Swag is free for iOS and Android users, but you can pay for additional features, such as fonts, colors, and the ability to add a logo.

Font Candy

For typography enthusiasts, Font Candy is an excellent choice for creating engaging Instagram quote posts.

This app offers hundreds of fonts, allowing you to create unique images to inspire your followers.

You can easily customize the color, size, and spacing of your text, making your quotes stand out on Instagram.


Text2Pic is an effortless app for creating Instagram quotes with various font styles and formatting options.

This quote maker is easy to use and even allows you to connect it to your Instagram account to share quotes directly.

The built-in typography generator can elevate your quotes to the next level without taking up too much of your time.

The app is free, but you can purchase additional fonts and backgrounds to enhance your quote images.

Take Action, Use Instagram Quote Posts

Instagram quote posts have immense potential to boost audience engagement when utilized correctly.

These versatile posts can motivate followers, enhance product awareness, and share compelling testimonials.

In short, Instagram quote posts are a force to be reckoned with and are definitely worth showcasing.

Categorized in: