You might want to find trending hashtags on Instagram and use them If you’re looking to increase your reach on this platform.

Trending Instagram hashtags are a great way to get your content in front of a larger audience. 

We will cover seven simple tactics that you can use to discover popular hashtags on Instagram.

When you’re done reading, you will have the knowledge you need to find the right hashtags to increase your Instagram reach and engagement.

Let’s get started and discover how to find trending hashtags on Instagram.

7 Simple Ways To Find Trending Hashtags on Instagram

1. Using Social Listening Tools

Social listening tools like Hootsuite allow you to monitor hashtags in real time. By using these tools, you can see which hashtags are currently trending and use them in your own posts.

2. Find Trending Hashtags Already Used By Your Audience

Take a look at the hashtags your audience is already using in their posts. By using these hashtags, you can tap into their audience and potentially reach new followers.

3. Using Websites That Share Lists Of Trending Hashtags

There are many websites that share lists of trending hashtags. Some popular ones include,, and These websites can be good starting points for you to find trending hashtags on Instagram that you can use in your posts.

4. Using Instagram Autocomplete Feature

When you start typing a hashtag in the Instagram search bar, Instagram will automatically suggest related hashtags. By using these suggestions, you can find new and trending hashtags on Instagram to use in your posts.

5. Using Hashtag Generator Apps

There are many apps available that can generate hashtags for you based on your content. Some popular ones include Hashtagify and Ingramer. Using these apps you can find trending hashtags on Instagram to add to your list.

6. Using Instagram’s Explore Page

The Instagram Explore page shows you posts and accounts that Instagram thinks you might be interested in. Go to posts on this page and check their description, it’s a goldmine to find trending hashtags on Instagram that you can use to boost your posts’ reach.

a picture showing someone holding a phone browsing instagram
Using Instagram Explore Page To Find Trending Hashtags

7. Using Competitor Hashtags

Take a look at the hashtags your competitors are using in their posts. By using exploring their hashtags, you can find trending hashtags they are already using and tap into those when creating your posts.

Understanding Instagram Hashtags

If you’re new to Instagram, you may be wondering what hashtags are and how they work. In this section, we’ll cover the basics of Instagram hashtags, including what they are, how they work, and why they’re important.

What Are Instagram Hashtags?

Instagram hashtags are words or phrases preceded by the “#” symbol that are used to categorize content on the platform. When you add a hashtag to your post, it becomes searchable and discoverable by other users who are interested in that topic.

How Do Instagram Hashtags Work?

When you add a hashtag to your post, it becomes a clickable link that takes users to a page featuring all the posts that have used that same hashtag. This means that if you use a popular or trending hashtag, your post has the potential to be seen by a much larger audience than just your followers.

Why Are Hashtags Important On Instagram?

Hashtags are important on Instagram because they help you reach a wider audience and increase your visibility on the platform. 

By using relevant hashtags, you can connect with users who are interested in the same topics as you, and potentially gain new followers and engagement on your posts.

In addition, using hashtags can also help you track and measure the success of your Instagram marketing efforts. 

By monitoring the performance of your hashtagged posts, you can gain insights into what content resonates with your audience and adjust your strategy accordingly.

Types of Instagram Hashtags

There are different types of hashtags you can use on Instagram, and each has a specific purpose. Here are the four main types of hashtags:

Branded Hashtags

Branded hashtags are unique to your brand and are used to create a community around your products or services. 

They can be your brand name, tagline, or phrase that represents your brand. 

You can use these hashtags on all your posts to create brand awareness and encourage user-generated content.

Community Hashtags

Community hashtags are used to join conversations and connect with people who share your interests. 

They are not unique to your brand, but they are relevant to your niche. 

For example, if you are a fitness brand, you can use hashtags like #fitfam or #fitspo to connect with the fitness community on Instagram.

Campaign Hashtags

Campaign hashtags are used for specific marketing campaigns, events, or product launches. 

They are usually short, memorable, and easy to remember. You can use these hashtags to track the success of your campaigns and encourage user-generated content.

Trending Hashtags

Trending hashtags are popular hashtags that are currently trending on Instagram. They can be related to current events, holidays, or popular culture. 

You can use these hashtags to increase your reach and engagement by joining the conversation.

Best Practices for Using Trending Hashtags On Instagram

Using trending hashtags on Instagram can help you reach a wider audience and increase your engagement. However, it’s important to use them strategically to maximize their benefits. Here are some best practices to follow:


Make sure the trending hashtags you use are relevant to your content. Don’t use popular hashtags just for the sake of it if they don’t relate to your post. This can come across as spammy and may turn off potential followers.

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Best Practices for Using Trending Hashtags On Instagram


While it’s important to use relevant hashtags, it’s also important to use hashtags that have a high volume of usage. 

This means that more people are searching for and using these hashtags, which can increase the visibility of your post. 

However, be careful not to use hashtags that are too broad or generic as your post may get lost in the sea of content.


Engage with other users who are using the same hashtags as you. Like and comment on their posts, and follow them if their content aligns with your brand. This can help you build relationships with other users and increase your engagement.


Don’t use the same hashtags over and over again. This can come across as spammy and may even result in your account being flagged as spam. 

Instead, use a variety of hashtags that are relevant to your content and target audience. You can also experiment with new hashtags to see which ones perform best.

How Many Hashtags Should I Use on Instagram?

One of the most common questions that Instagram users ask is how many hashtags they should use on their posts. 

While there is no one-size-fits-all answer to this question, most experts agree that using between 3-5 hashtags is the sweet spot for most Instagram posts.

According to Instagram’s @creators account, users should use between 3-5 hashtags. 

This may come as a surprise to some users, especially since Lucas O’Keefe published a post in 2021 stating that the Instagram team told him to aim for 8-15 hashtags.

However, using too many hashtags can actually hurt your post’s visibility, as it can come across as spammy and decrease engagement.

On the other hand, using too few hashtags can limit the reach of your post. By using 3-5 relevant hashtags, you can increase the visibility of your post and attract new followers who are interested in your content.

It’s important to note that the number of hashtags you use may also depend on your niche and target audience. 

For example, if you’re a fitness influencer, using more hashtags may be beneficial since there are many popular fitness-related hashtags that can help you reach a wider audience. 

However, if you’re a small business owner, using too many hashtags may not be necessary since your target audience may be more niche.

How To Get Your Hashtags Trending On Instagram

Getting your hashtags to trend on Instagram can be a great way to increase your reach and engagement. Here are some tips to help you get started:

  • Create unique hashtags: Creating your own unique hashtags can help you stand out from the crowd and increase your chances of trending. Make sure your hashtag is relevant to your brand or content and easy to remember.
  • Engage with your audience: Engaging with your audience can help you build a loyal following and increase your chances of trending. Respond to comments, ask for feedback, and encourage your followers to use your hashtags.
  • Collaborate with other users: Collaborating with other users can help you reach new audiences and increase your chances of trending. Partner with influencers or other brands to create content and use each other’s hashtags.
  • Promote your hashtags: Promoting your hashtags on other social media platforms or through email marketing can help you increase your reach and encourage more users to use your hashtags.

Remember, getting your hashtags to trend on Instagram takes time and effort. Be patient, and consistent, and always provide high-quality content to your audience.

Find Instagram Trending Hashtags Wrap Up

By following the tips and best practices outlined in this article, you should be able to find trending hashtags on Instagram that will help increase your visibility and engagement on the platform. 

Remember, it’s important to use a mix of both popular and niche hashtags to reach a wider audience while still targeting your specific niche.

Using Instagram’s Explore page, hashtag autocomplete feature, and social listening tools can help you find trending hashtags to add to your posts. 

Following relevant hashtags and influencers can also give you ideas for new hashtags to use.

When using trending hashtags, it’s important to keep in mind best practices such as avoiding overusing hashtags, using relevant and specific hashtags, and not using banned or spammy hashtags. 

By using trending hashtags strategically and consistently, you can increase your reach and engagement on Instagram.

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