How Often You Should Post on Instagram ? or What is the ideal posting frequency for Instagram? They are questions that trigger conflicting opinions from social media managers, creators, and solopreneurs.

Posting at the perfect frequency is just one piece of the puzzle in creating a thriving social media strategy. It’s not a magic formula.

However, finding the sweet spot is crucial because you don’t want to spam your followers or miss exposure opportunities. The question is, how much is too much or too little? And when is the best time to post?

Whether you have a social media team or you’re a one-person entrepreneurial powerhouse, we’ve got you covered. We have expert advice on how often you should post on Instagram as you develop your social media marketing plan.

Bear in mind, every social media account is unique, so testing and analyzing your results is vital. Check out our comprehensive guide below, which includes some general rules of thumb to use as a starting point. Then, it’s time to begin the great experiment.

How Often You Should Post on Instagram in 2023?

Instagram’s algorithm can be a mystery, but during Instagram’s Creator Week in June 2021, Adam Mosseri, Instagram’s chief, recommended posting 2 feed posts weekly and 2 Stories daily to increase your following.

For your target audience, it’s recommended to evenly space out 3 stories a day around peak viewing times. But keep in mind that what works for one may not work for all.

If expanding your reach is your goal, try posting more Reels while implementing an effective hashtag and keyword strategy.

To boost engagement, experiment with various post types, including carousel posts and single images, as they offer decent engagement rates.

But always prioritize quality over quantity. Don’t get caught up in the numbers.

Use this data as a starting point to gain insights and conduct your own experiments to determine what works best for your account.

Determining how often you should post on Instagram is crucial for success on the platform. 

Establish a Consistent Rhythm

Consistency is key when it comes to posting on Instagram.

Research conducted by Hubspot shows that the median number of feed posts per week for Instagram users is four, while business accounts typically post an average of 1.56 times a day to their main feed. Additionally, 20% of business accounts post at least one Story per week.

Combining this data with Adam’s insights, it’s safe to say that posting one feed post and two Stories per day is an effective strategy for increasing engagement. Of course, this pace may not be feasible for everyone, depending on available time, experience, and personnel.

It is important to consider how often you should post on Instagram in order to reach your target audience.

Start Small and Build

Don’t overwhelm yourself by diving in headfirst. Instead, start with a manageable posting schedule that aligns with your business’s current needs. For example, three feed posts and three Stories per week could be a reasonable starting point.

Knowing how often you should post on Instagram is an essential part of creating a successful social media strategy

Establish a Posting Schedule

To optimize engagement, stagger your posts across different days. For instance, you could share a feed photo on Monday, Wednesday, and Friday, and a Story on Tuesday, Thursday, and Saturday.

Spacing out your posts not only satisfies the algorithm but also creates anticipation among your audience about when to expect new content. Moreover, it prevents your posts from competing against one another for likes and comments.

Optimize with Instagram Management Apps

Using Instagram management apps like Later or Hootsuite can make scheduling posts in advance more straightforward. This way, you can create multiple posts at once and avoid worrying about generating new content every day.

Consistency is key, so try not to take breaks for an extended period, as it could negatively impact your ranking on Instagram. The platform prioritizes recent posts, so aim for daily content once you’re comfortable scheduling and creating high-quality posts.

Is Posting Frequency on Instagram Important? 

In short, yes! Being consistent on Instagram is a key way to grow your presence on the platform.

However, it’s important to find a posting schedule that works for you and your team. Instead of just posting for the sake of it, be strategic and consider what’s feasible for you to achieve.

It’s also worth noting that not all post types are created equal. For example, if your aim is to reach a wider audience, focusing on creating Reels or carousel posts might be the way to go. On the other hand, if you want to connect more intimately with your followers, doubling down on Instagram Stories could lead to more direct messages.

How often you should post on Instagram will depend on various factors, including your niche and content type. 

The bottom line is that consistency is key, but you should also:

  • Clearly define your social strategy and goals, and revisit them often
  • Set an achievable posting frequency
  • Experiment with different types of posts
  • Analyze your content’s performance to see what works best

Measuring Instagram Post Frequency Success

Measuring the success of your Instagram post frequency is essential to optimizing your social media strategy.

To do this, track your engagement metrics, such as likes, comments, shares, and profile visits, over a period of time.

Analyze how these metrics change when you increase or decrease your posting frequency, and identify any patterns or trends.

Use this data to fine-tune your posting schedule and identify what works best for your audience. Remember, there is no one-size-fits-all solution, and you should continually test and adjust your strategy to meet your goals.

Finding the balance of how often you should post on Instagram is key to maintaining a consistent presence on the platform.


Posting consistently on Instagram is crucial for building a loyal community, and this applies not just to frequency, but to quality and variety as well.

Establishing a posting rhythm can create a habit and help you stay on top of trends and metrics.

To grow on Instagram, it’s important to experiment with different formats, such as video, and utilize hashtags, captions, and geotags to increase engagement.

Many experts recommend figuring out how often you should post on Instagram based on your own unique needs and goals.

Keep track of your metrics and adjust your strategy as needed to cater to your audience’s preferences.

Instagram Posting FAQ

How frequently should I post on Instagram to gain more followers?

The answer to this question is based on your objectives and audience. Typically, it’s best to post once daily to increase visibility and engagement, but posting multiple times a day or a few times a week can be effective if you have the time and resources. Experiment to find the best posting schedule for you and your audience.

Is posting twice a day on Instagram excessive?

The answer depends on your audience and the type of content you post. If your content is engaging and captivating, posting more frequently can be beneficial. However, if you post too often with uninteresting content, it may repel people.

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