In today’s highly-fragmented consumer marketplace and attention-deficit economy, no longer are businesses succeeding with a one-size-fits-all advertising or marketing approach. We believe brands, companies and entire industries are shaped by fringe consumer groups influencing and/or growing its core audience. These cultural groups – whether based on their country of origin, lifestyle, or life stage – have unique passions, interests, behaviors, attitudes, and motivators. The expert group at Gravity can identify and leverage these in advertising to drive both authentic relevancy and business results. In addition to the best-in-class tools from Dentsu Aegis Network, we’ve weaponized ourselves with Audience M – our proprietary and the industry’s only tool that can accurately target audiences based upon 70+ countries of origin.