In this modern America, multicultural populations make up 38% of the U.S. population and will be a numeric majority by 2044. Asians, Hispanic and Blacks have different preferences and motivations when it comes to sport but they are fueling the growth in the majority of sport activities, such as running, training or basketball. For example, Asians are 1.8-times more likely to enjoy running and buy running shoes as compared to Whites.
We've summarized key athlete insights in the downloadable report in the link below. To discuss the findings and explore this opportunity further, please call us or send us an e-mail.