March 06, 2017 (New York, NY)
The Red Door by Elizabeth Arden, one of the nation’s leading spas, with over 28 spa and resort locations, chose Gravity as its agency of record in the U.S.
The agency will be tasked with consumer insight research, brand positioning, creative consultation, communication strategy development, media planning and buying, digital innovation, campaign execution and optimization.
“Our objective is to develop and execute a campaign that is truly aligned with Red Door’s values and audience,” stated Luba Tolkachyov, COO Gravity. “We are thankful for the trust Red Door places in us and our team and look forward to growing their brand together.”
With over a century of providing state of the art experiences, The Red Door is the haven for all things trendy and tranquil. With its renowned signature services, The Red Door offers its guests the most advanced treatments in beauty and wellness, from facial skincare to massage and body treatments, to nail care, hair design, make up artistry and more – all curated to meet the needs of today’s busy women. With a focus on wellness, The Red Door by Elizabeth Arden continues to evolve and connect with women today.
“Gravity’s fresh outlook, digital-innovation, strategic thinking and understanding of young women looking for convenience and confidence was the very reason we chose them as our agency partner,” stated Elizabeth R. Whitman, CMO The Red Door by Elizabeth Arden.
“We are very confident in Gravity’s and Dentsu Aegis Network’s ability to connect our target audience with the Red Door brand and grow our business.”
About Gravity Media:
Gravity is an award-winning, full-service marketing and communications agency. From digital, to creative to execution, our work has been recognized by industry leaders, helping us to become one of the fastest growing agencies in the country. Additionally, Gravity is recognized by Advertising Age as the leading Agency within multiple cultural segments. Its subsidiary, Triomphant Communications is an award-winning communications, grassroots and public affairs firm. With headquarters in New York City clients include: 9/11 Memorial Museum, Comcast, Edward Jones, Boss Revolution from IDT, Inter Milan, Western Union and the American Board of Physician Specialties, among others. Gravity is a member of Dentsu Aegis Network.
About The Red Door by Elizabeth Arden:
The Red Door by Elizabeth Arden leverages a century of art and science to enhance people’s lives through beauty, wellness, and meaningful connections. With 28 day and resort spa locations across the country, The Red Door Salon & Spa is a national destination for women and men looking for the best in facials, massages, body treatments, salon services, nail care, and makeup artistry. The Red Door Salon & Spa menu features award-winning signature services, enhanced specialty treatments, beauty and wellness packages, and several gift options, making the spa a singular destination for the most discerning guests. Always on the industry cutting edge, The Red Door by Elizabeth Arden delivers the highest level of technical expertise and impeccable guest service for an experience that is always both unique and unforgettable. Now offering The Red Door At Work, the quick convenience of in-office, personal-care services such as manicures, pedicures, massage therapy, and hair styling services is available for working professionals when and where they work.