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13 October 2016

Production, Strategy, and Social Support for Safe Horizon's #PutTheNailInIt Campaign

Gravity is honored to announce its partnership with Safe Horizon for this year’s #PutTheNailInIt campaign.

For the second year in a row, Safe Horizon, the nation’s largest victim services agency, has brought together celebrities and social activists to raise greater awareness and understanding of domestic violence. The #PutTheNailInIt campaign is running through October, National Domestic Violence Awareness Month.

Brought on board for their strategic and creative leadership, Gravity produced a breadth of assets that were utilized across television, print and digital. Featured was a :30 second PSA showcasing celebrity support from TODAY co-host Tamron Hall, musicians Dave Navarro and Michael Bolton, actress Krya Sedgwick, among others.


The PSA, which was shot on-locations throughout the NY-Tri State area, prompts viewers to show their support by taking the vow to put an end to domestic violence. To take the vow, supporters are asked to paint their left ring fingernail purple and share across their social media accounts using #PutTheNailInIt.


 

The campaign has been recognized by national press, such as The Today ShowHuffington Post and People.

Click here to view PSA

To donate and learn more about Safe Horizon, visit www.putthenailinit.org.

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