April 21, 2016 (New York, NY)
F.C. Internazionale, also known as Inter, one of Italy’s and the world’s leading European football clubs has selected Gravity as its digital agency of record with a mandate to increase its global fan base.
Gravity will be leading digital and social content strategies as well as clearly defining and expanding the Inter brand before new audiences.
“We look forward to growing the Inter brand, utilizing our in-depth knowledge of international markets, European football and diverse cultures,” stated Yuriy Boykiv, CEO Gravity. “Our Gravity team speaks over 20 languages and has a proven track record of success leading cross-cultural campaigns – and as true football fans we are very excited to be part of such a winning team.”
With the addition of Inter to Gravity’s London office roster, the Agency continues to expand its European and global footprint. It will utilize its global cultural partnerships to create interactive conversations with Inter’s target markets – while conveying and growing the Inter message. Gravity will lead in the creation and execution of social content, identifying and developing key media partners on behalf of the client.
“Inter is a global brand in the sports world with over 250 million followers worldwide. In order for us to reach our fan base, especially those in Asia and Latin America, we need partners who understand cultural nuances and the diverse passion of our fans,” stated Michael Gandler, Inter Chief Revenue Officer. “We chose Gravity for their unique mix of digital talent along with their cultural and international expertise, that will allow us to reach our existing followers as well as attract new ones.”