We are delighted to announce that Gravity won "Silver" in 2018-2019 New York American Advertising Awards competition for Just BARE Chicken’s Cross-Platform Integrated Campaign. The American Advertising Awards is one of the industry's largest and most representative competition that recognizes and rewards the creative spirit of excellence in the art of advertising.
The judges recognized a standout creative that was based on deep cultural insight and brought to life through a 360-degree data-driven media strategy, including TV, audio, digital, social, OOH, influencer content, sponsorships and integrations. Not only were we able to drive deeper connections with consumers, but we also got some impressive results. A post campaign brand health study from Nielsen showed the overall purchase intent grew by 39% after campaign exposure. And those who saw our TV commercials are now 64% more likely to buy Just BARE Chicken. See our Just BARE Chicken case study here.
We are looking forward to do more great work that translates into positive outcomes and has tangible impact for our clients' businesses.