The Switzerland-based TEAM Marketing, official sales partner of UEFA, hired Gravity to help promote the Pepsi sponsored teaser for the official opening ceremony at the UEFA Champions League finals on May 28 featuring award-winning singer-songwriter Alicia Keys.
Ms. Keys will be the first musical act to perform as a part of the final which is aired in more than 220 countries. She will debut new music at the event that is a follow-up to her 2012 studio album “Girl On Fire.”
The Gravity effort is to build Facebook awareness of Ms. Keys’ performance and Pepsi at the opening ceremony across Latin America, United States and Western Europe driving Facebook viewership of the post. Gravity will be using its proprietary Audience M tool to target and reach global football fans.
For more information about the UEFA and Pepsi event, please visit here.
For additional information about Audience M from Gravity, please visit http://audiencem.com/.