January 23, 2018 (New York, NY)
Gravity, a part of the Dentsu Aegis Network, debuts its new brand identity with the launch of a new website (www.mediagravity.com) and release of a new logo.
Gravity is an award-winning, full‐service advertising and communications agency with an expertise integrating brands into cultures within the United States and abroad. The driving force of success for the agency has been multi-cultural marketing and its deep understandings of diverse cultures. The ever-changing landscape of ethnicity and culture is behind the rebranding of the agency.
“Culture has a much broader definition than just ethnicity,” stated Yuriy Boykiv, chief executive officer at Gravity. “Maintaining our industry leadership positioning called for strengthening our company’s position and point of view on the subject of diversity and culture.”
The agency leaders believe that the re-branding of the agency better reflects an integrated position within the Dentsu Aegis Network and demonstrates more innovative and forward-thinking cultural capabilities. 9/11 Memorial & Museum, Anheuser-Busch InBev, General Motors, IDT Telecom, Pilgrim’s Pride Corporation, Red Door Spas by Elizabeth Arden, and U.S. Army are currently on the agency’s client roster.
In May 2016, Gravity debuted AudienceM as the only data management platform (DMP) that arms marketers with the most advanced technology reaching over 78 ethnic audiences across hundreds of segments on web, mobile and social platforms. AudienceM is now accessible to other Dentsu Aegis Network agencies Carat, Merkle, Vizeum, and 360i among others. Gravity subsidiary Triomphant Communications is an award‐winning communications, grassroots and public affairs firm.