October 17, 2017 (New York, NY)
Multi-cultural advertising specialist, Gravity, has been added to Carat to provide ongoing strategic leadership in communications planning and diversity efforts for General Motors (NYSE: GM).
Gravity’s multicultural expertise will help to guide the strategic thinking in the company’s multicultural and diversity efforts for Chevrolet, Buick, GMC, and Cadillac brands. Both companies are a part of the Dentsu Aegis Network.
“Given the opportunity to work with such iconic brands is very exciting for the Gravity team,” stated Yuriy Boykiv, chief executive officer at Gravity. “We look forward to rethinking, reinventing, and raising the bar of diversity communications through the new era of content creation.”
As per Kantar Media, General Motors invested more than $371,874,000 in measured media spending during the first three quarters of 2017. The same report indicates that the company spent more than $494 million in 2016.
Today’s fast moving and ever-changing media platforms provide new and greater opportunities for the strong General Motors brands through diverse minority and women-owned producers. Gravity’s in-depth understandings of the multicultural landscape will look to elevate all diversity outreach and communications.