October 31, 2017 (New York, NY)
Demonstrating greater collaboration on behalf of clients in the Dentsu Aegis Network portfolio, Gravity and Vizeum will work together to provide greater multi-cultural and diversity communications for Anheuser-Busch InBev (NYSE: BUD) for many brands within the beer maker’s portfolio.
It was reported earlier in October that Dentsu Aegis Network emerged as the big winner in Anheuser-Busch InBev's global media agency review, with its Vizeum agency taking over media planning and buying duties in the U.S. from WPP's MediaCom. Vizeum also won Canada, Europe and Africa, giving it the largest chunk of media duties for the world's largest brewer. Brands include Bud Light, Budweiser, Stella Artois, Michelob Ultra, and others.
“With the fast-changing landscape of multicultural communities in the U.S., it is important that our clients are enabled to reach beyond their typical markets,” stated Rod Alanis, executive vice president and global strategist at Gravity.
“Working with the Vizeum team to provide greater strategic multi-cultural and diverse insights to AB/InBev allows us to demonstrate how true collaboration within the Dentsu Aegis Network can lead to greater return-on-investment for its clients."
As per Kantar Media, AB/InBev invested more than $360,593,000 in measured media spending during the first three quarters of 2017 on Bud Light, Budweiser, Michelob Ultra, and Stella combined. The same report indicates that the company spent more than $567 million in 2016 on the same four brands. Structured for client growth, the team will collaborate and work together to identify and execute campaigns that expand market share for Anheuser-Busch InBev brands within diverse cultural markets.