Gravity is a finalist of the MediaPost’s Best Multicultural Creative Media Campaign Of the Year – Two Years in a Row.
We were so excited last year when we were nominated for the Best Multicultural Creative Media Awards by MediaPost that not to jinx our luck we sent only one person to represent the agency at the awards. Surprisingly for all in the audience at the Princeton Club, we won and made our team, and DISH Network (the client) very happy. The campaign was in the Asian American market and it was called “Be Very Selective”.
This year was different. We got nominated for the campaign in the Hispanic market called “Unite Families” for IDT. It was a great campaign and we strongly believed we should have won the category. Hence, we booked the table, invited the client and brought five team members to the ceremony. We lost to Pampers (kudos to Carat USA), but the loss wasn’t bitter. As the agency, we are very proud that we have been nominated two years in a row, one of which was a win.
Thank you team Gravity and thank you IDT for believing in us. More victories to come, we promise.
Campaign Details are here: http://gravitymedianyc.tumblr.com/IDTCaseStudy
