CenterLight Health System has partnered with Gravity Media, Findr Interactive and Triomphant Communications (all members of the Findr Group), to launch a new advertising and communications campaign. The purpose of this union is to inform both general and multicultural markets in the New York region about CenterLight’s superior managed long-term care programs.
Through a series of strategic marketing and communications initiatives, Gravity’s campaign will focus on targeting the general market along with Asian, Russian, Caribbean, African American, and Hispanic demographics. The campaigns will be aimed at fostering relationships within the communities they serve by using key media outlets, healthcare organizations, corporate partners and community leaders. The goal will be to improve awareness of CenterLight’s managed care options, which place the well-being and independence of its members first.
“Gravity Media truly understands the make-up of our city along with the importance of providing information on healthcare options to the various multicultural audiences that live in our great city,” stated Neil Gluckin, Vice President of Marketing for CenterLight.
“We are very happy to be working with CenterLight, a true pioneer and innovator in managed long term care,” said Yuriy Boykiv, CEO of Gravity Media. “We believe that healthcare organizations and marketing firms have a collective responsibility to deliver culturally sensitive communications to the diverse ethnic groups in our country, particularly in urban areas where numerous languages are spoken.”
Since its inception in 1992, CenterLight’s Program of All-Inclusive Care for the Elderly (PACE) has become the largest elderly healthcare program in the nation. The program currently has over 12 PACE Centers, along with 28 care facilities that serve the New York Metropolitan region. For more than 90 years, CenterLight Heath System, formerly Beth Abraham Family of Health Services, has been caring for New Yorkers in need from all backgrounds and walks of life.
For more information on CenterLight Health System visit www.centerlight.org.
For more information on Findr Group, visit www.FindrGroup.com