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Gravity Media will serve as agency of record for Asian marketing and advertising for Caesars Entertainment and all its brands.
Gravity Media will focus its efforts on enhancing Caesars Entertainment’s relationship with the Chinese, Korean, Vietnamese, Filipino and Japanese markets. The agency will assist in planning, creative development and execution of advertising, events, digital and social marketing, public relations and communications.
“We are excited for this amazing opportunity to increase Caesars Asian business.” said Yuriy Boykiv, Co-Founder, Gravity Media. “We were just listed as a leader in Asian marketing in the 2011 AdAge rankings, and this relationship furthers our growth. Our intensive knowledge of the Asian Market will allow us to provide the most effective recommendations for courses of action, creative work and industry best practices - always in the best interest of Caesars Asian marketing initiatives.”
Emily Lo, Vice President of multicultural marketing at Caesars Entertainment, said, “The Asian market is very important to Caesars and we are excited to work with Gravity Media to grow the business and our brands. Gravity Media’s innovative approach and established expertise make them a great agency partner.”
About Caesars Entertainment Corporation: Caesars Entertainment Corporation is the world's largest casino-entertainment company with brands including Caesars®, Harrah's® and Horseshoe® casinos, the World Series of Poker® and the London Clubs International family of casinos. Since its inception more than 73 years ago, Caesars has grown through the development of new resorts, expansions and acquisitions and now operates on four continents. Caesars is focused on building loyalty and value through great service, excellent products, unsurpassed distribution, operational excellence and technology leadership and is committed to environmental sustainability and energy conservation, recognizing the importance of being a responsible steward of the environment. For more information, visit www.caesars.com.
