News

Night of the AdEaters is an internationally renowned advertising and cultural event. It is an all night screening of the world's best commercials which has taken place  in over 60 countries and in over 150 cities, from Madagascar to London, since its inception in 1981 in Paris, France. Surprisingly Night of the AdEaters has never made it to the capital of
advertising, New York City, until Gravity Media partnered with various media organizations to bring the much anticipated event to the City during Advertising Week 2009.

We partnered with numerous ethnic media across the Hispanic, Asian, South Asian and Eastern European markets to reach international audiences in the U.S. whom were already familiar with Night of the AdEaters, as the event is a staple in most of the identified regions. The campaign ran in-language on radio, television, print media as well as online.

Media sponsorships were formed and the AdEaters campaign ran throughout the months of August and September in major print publications such as amNY and the Daily News, radio stations included CBS Radio and Pulse FM, underground with 120 subway posters throughout New York City and in Time Square on the NewsCorp, Reuters and NASDAQ digital screens.

We aligned our guerilla marketing efforts with key industry events in New York City, namely Time Square’s premiere of Mad Men and throughout Advertising Week 2009.

We had our street teams on the ground giving away program guides, flyers and ticket giveaways. We also ran Time Square campaigns on the Reuters and NASDAQ screens when the industry was gathered there.

PR efforts were responsible for garnering strong industry media coverage from traditional media as well as bloggers.

Outcome
- Over 40 media sponsors partnered to promote the Night of the AdEaters generating more than
$700,000 in media trade value for sponsors, other media partners, organizers and the event itself
- Three major corporate sponsors partnered with AdEaters for co-promotion
- More than 30 industry and blogger articles and mentions were generated  discussing Night of the
AdEaters
- Almost 800 industry professionals attended the New York debut of Night of the AdEaters