Insight Into Germany’s Consumer Values
Loyalty: German consumers usually are inclined to buy from German online retailers.
Privacy and Security: Based on a study completed by Postbank, 77.3% of German e-shoppers have security concerns when purchasing from a new retailer (not used before). In addition, 77.5% of consumers are concerned about unknown payment methods. If no security advice is provided, 75.2% of German shoppers will not proceed with the transaction.
Gender Differences: In 2005, a Postbank report found that the busiest online shopping month for German male consumers was February, whereas it was September for German female consumers.
Payment Options: German consumers prefer to pay for online transactions with an electronic direct debit rather than with credit card. 60% of all online purchases are paid for with direct debit.
