Markets

Multicultural and Niche Markets
International Markets
Australia
  • Total Population
    21,400,000
  • Avg. HHI
    $21,301
  • Top occupations (Sales assistants, general Clerks, Shop Managers)
  • Education
  • School enrollment, tertiary
    49.78%
  • Foreign Born(2001 Census)
    5061000
  • Percentage of Total Population
    21%
  • Age Structure
    • 0-14 years
      18.60%
    • 15-64 years
      67.90%
    • 65 years and over
      13.50%
    • Median Age
    • Total
      37.3
  • male
    36.6
  • female
    38.1
  • Ethnic Groups
  • white
    92%
  • Asian
    7%
  • aboriginal and other
    1%
AUSTRALIAN MEDIA STATS: 
  • Average cost of local call
    0.11
  • Cable TV subscribers
    68
  • Cinema attendance
    80,000,000
  • Fax machines
    29.37 per 1,000 people
  • Films produced
    16
  • Households with television > %
    96.28 %
  • Mobile phone subscribers
    18,420,000
  • Mobile phones
    63.97 per 100 people
  • Newspapers and periodicals > Circulation > Daily
    3,083,000
  • Newspapers and periodicals > Number of titles > Daily
    48
  • Number of PCs
    13,720
  • Phone subscribers
    1,095.01
  • Radio receivers
    25,500,000
  • Radios
    25,500,000
  • Telephone system > International country code - 61; landing point for the SEA-ME-WE-3 optical telecommunications submarine cable with links to Asia, the Middle East, and Europe; the Southern Cross fiber optic submarine cable provides links to New Zealand and the United States; satellite earth stations - 19 (10 Intelsat - 4 Indian Ocean and 6 Pacific Ocean, 2 Inmarsat - Indian and Pacific Ocean regions, 2 Globalstar, 5 other)
  • Television broadcast stations
    104
  • Television receivers
    10,150,000
  • Television viewing
    22 hours per person per wee
  • Televisions
    10,150,000
  • Website defacements
    156
AUSTRALIAN LIFESTYLE STATS: 
  • Amphetamine use
    3.6%
  • Cannabis use
    17.93%
  • Happiness level > Not very or not at all happy
    5%
  • Happiness level > Quite happy
    56%
  • Happiness level > Very happy
    39%
  • Happiness net
    90%
  • Life satisfaction
    7.3
  • Life satisfaction inequality
    2.1
  • Members of voluntary organizations > Charity
    18%
  • Not proud of their nationality
    3%
  • Roller coasters
    18
  • Trust people
    40%
  • Undesirable neighbors > People with AIDS
    15%
  • Very proud of their nationality
    70%
  • Will fight for country
    75%
AUSTRALIAN INTERNET STATS: 
  • Broadband access
    2,364,000
  • Broadband Internet access > Broadband worldwide > Cable
    2.9 %
  • Broadband Internet access > Broadband worldwide > DSL
    13.9 %
  • Broadband Internet access worldwide > Broadband subscribers in OECD countries > Total
    13.8
  • Broadband subscribers
    2,102,800
  • Communication technology patents
    2.3 per 1000000 people
  • Country code
    .au
  • Hosts
    11,134,000
  • International Internet bandwidth > Mbps
    120,000 Mbps
  • Internet charges
    $39.00
  • Internet Service Providers
    571
  • ISP
    571
  • Linux web servers
    633
  • Livejournal users
    34,142
  • Price basket for Internet > US$ per month
    22.82 $/month
  • Secure Internet servers
    11,986
  • Secure servers
    24.1 per 100,000 people
  • TLD
    .au
  • Users
    11,240,000
  • Web sites
    14.5 per 1,000 people