Markets

International Markets

Asian-American

Demographics

Country of Origin: China, Korea, Japan, Mongolia, Taiwan, India Pakistan, Sri Lanka, Bangladesh

Total Population
15,061,885
Foreign born
10,123,585
Foreign Born Data
Male
47.5%
Female
52.5%
Median Age
42.1
Age Structure
- 18 years and over
  93.0%
- 21 years and over
  90.3%
- 62 years and over
  15.1%
- 65 years and over
  12.0%
Some college or associate's degree
18.0%
Bachelor's degree
28.5%
Graduate or professional degree
20.0%
LANGUAGE SPOKEN AT HOME AND ABILITY TO SPEAK ENGLISH
- English only
  10.9%
- Language other than English( Standard Mandarin, Japanese, Mongolian, Korean, Taiwanese, Hindi)
  89.1%
- Speak English less than "very well"
  46.6%
OCCUPATION
- Management, professional, and related occupations
  46.5%
- Service occupations
  16.1%
- Sales and office occupations
  22.0%
Median household income (dollars)
66,622

Psychographics

Compared to other Asian groups, Vietnamese in the U.S. feel the most connected to their cultural heritage. Asians overall stay connected to their cultural heritage mainly through language and food but this varies by segment. Indians tend to connect via music, religious services and festivals. Koreans and Chinese connect via TV programs most and Filipinos are least language dependant among all Asian groups.

In general, over three-quarters of Asians strongly identify themselves with their own country of origin first rather than the umbrella term of Asian American. Over half (58%) of Asian Americans attend local cultural events or festivals. This number skews much higher for Indians and Vietnamese.