INTEREditorial and Social Media

EXECUTION

  • print
  • digital
  • social
  • video

Inter Milan is a professional Italian football team that plays in the top European leagues. We began our relationship with this client in 2016, by overhauling their 109-year-old brand with a polished new look and voice.

After this extremely well received rebranding, their next challenge to us was to energize and inspire their global fan base.

VIDEO

Due to high fan engagement, our video post for their 109th anniversary registered over a million views in just 24 hours. A great birthday gift to our client, and a big score by any account.

INTER MILAN#Inter109
BIRTHDAY
CAMPAIGN

SOCIAL

The immediate ask was to build a robust calendar of social posts to both excite core Inter fans, and attract new ones. Our game changer was to leverage our deep understanding of international cultures. We developed content in Italian, English, Chinese, Japanese, Turkish, Arabic, Spanish, Portuguese and Indonesian - based on where major fan bases existed.

DIGITAL

A great example was the extremely successful Lunar New Year campaign that doubled mainland Chinese social engagement, and gained Inter thousands of new followers. We used traditional international social media sites like Facebook, Twitter and Instagram, but also leveraged more local channels, like WeChat and Weibo. Another big success was an interactive microsite to introduce fans to the new Inter jersey - the exercise saw 24,000 engagements in over 150 countries.