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Pelé: How to Rebrand a Timeless Icon

Pelé

Pelé: How to Rebrand a Timeless Icon

We worked with Pelé, one of the world's most iconic figures, on shaping his brand, building relevance with today's youth, and bringing his story to life through social and digital channels.

Challenge

For a generation, soccer was one man: Pelé. But even for legends, memories can fade over time. Our challenge was to reintroduce Pelé's brand to modern audiences and build relevance with today's youth through social channels.

Strategy

The key, as we saw it, was to make Pelé more current and personable. Our strategy, focused on interacting with young star players and joining trending conversations, paid off big time. We increased Pelé's new follower growth rate on Twitter by 4 times, and earned over a million new organic Instagram followers.

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SEIKO COUTURA: Every Second Counts

Seiko

SEIKO COUTURA: Every Second Counts

We created a spot to debut a new line of Coutura watches from SEIKO leveraging their spokesperson 7X NASCAR Champion Jimmy Johnson to connect with young go-getters and drive interest and purchase.

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An Unexpected Partnership

Melia Hotels International

An Unexpected Partnership

Meliá Hotels International, Spain’s largest hotel chain, operating more than 350 hotels in 35 countries and 4 continents worked with Gravity on the digital media business in the Americas with a...

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