loading...
Advertising
Interactive
Media
PR
Social

Pelé: How to Rebrand a Timeless Icon

Pelé

Pelé: How to Rebrand a Timeless Icon

We worked with Pelé, one of the world's most iconic figures, on shaping his brand, building relevance with today's youth, and bringing his story to life through social and digital channels.

Challenge

For a generation, soccer was one man: Pelé. But even for legends, memories can fade over time. Our challenge was to refresh the world's recollection, and help reintroduce Pelé's brand to modern audiences, opening up new partnership opportunities.

Strategy

The key was to ensure that Pelé wasn't seen as one-dimensional. For that reason, we wanted to highlight his depth of character and values to round out his modern brand. Leveraging this new messaging DNA, we moved on to tell his stories and employ a clear, compelling, and consistent analytics-driven social strategy.

More Case Studies

A Jersey For Your Device

Inter

A Jersey For Your Device

Inter Milan is a professional Italian football team that plays in the top European leagues. We began our relationship with this client in 2016, by overhauling their 109-year-old brand with a...

View Case Study
Doing Something A Museum Has Never Done Before

911 Memorial and Museum

Doing Something A Museum Has Never Done Before

We are the digital agency of record for the 9/11 Memorial Museum, tasked with encouraging local New Yorkers to visit the museum in downtown Manhattan.

View Case Study