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Advertising
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#MyInterJersey

F.C. Inter Milan

A Jersey For Your Device

Inter Milan is a professional Italian football team that plays in the top European leagues. We began our relationship with this client in 2016, by overhauling their 109-year-old brand with a polished new look and voice.

Challenge

Apart from creating content for their international social media accounts, Inter would periodically ask us to provide digital solutions to business challenges. Such request was to help them push sales of their new official soccer jersey.

The main caveat being that they had zero dollars allocated towards media.

Strategy

We harnessed the insight that fans like to demonstrate loyalty. We created a digital tool that allowed them to do so with style.

We created a microsite that allowed people to enter their names to create a personalized virtual jersey. Providing your mail ID would allow you to get an image of the jersey, pre-sized for a variety of social media websites.

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