Digital media and strategy are key innovation drivers at Gravity. Our evolution as an agency continues to bring forth thoughtful and meaningful digital work by synergizing cultural blueprints with trends in technology, lifestyle, and user experience.


We have deep experience in managing the development of websites, landing pages, and microsites for both long-term brand building and short-lived campaigns. Throughout conceptualization, design, development, and testing, our team of account managers, designers, and developers collaborate to deliver impactful and engaging web products.


The Gravity digital team is equipped to create, prototype, and roll out mobile-based applications, having launched apps on both the App Store and Google Play. Brands looking to create their own app need a partner who can identify cultural nuances or lifestyle needs above and beyond general market in order to push downloads, engagement, and buzz.


Success in the online social space largely depends on identifying and activating points of influence. Whether through well-crafted posts that drive organic engagement or paid campaigns that optimize brand visibility, the key to our method is understanding what rings true with the cultural audiences so that we leverage the power of likes, shares, tweets, and views towards an active brand-consumer relationship. 


AudienceM is Gravity's very own trading desk platform that uses data and technology to help us more effectively manage programmatic, bid-based media and audience buying. One of the largest of its kind, reaching more than 65 ethnic audiences online within the United States, this resource enables us to segment the online audience by country of origin in addition to their online behavior. We are now able to reduce ad spend by as much as 30% for our clients, which is reinvested into working online media.


As smartphone adoption continues to grow faster relative to desktop, so do the opportunities for discovery and engagement on mobile. We steer brand conversations around target audience mobile habits or interests, asking key questions to enrich the ever-evolving user experience for both general market and ethnic audiences.



New Business

For new business inquiries please contact:
Rob Douglas, EVP
646-486-0000 x 161

  • New York

    114 West 26th Street 8th Floor
    New York, NY 10001

  • London

    10 Triton Street 4th Floor,
    London NW1 3BF, UK
    +44 020 3808 2185