Analytics is at the cornerstone of everything we do.
Our analytics unit works hand-in-hand with our strategy, digital and media teams to provide timely analysis on business trends and campaign performance.


We leverage a variety of best-in-class analytics tools to map out consumer preferences and behavior:

  • Competitrack

    Valuable for U.S. and international creative monitoring; obtaining data on competitive spending and media usage; multicultural ad tracking, and accessing ad verification services for use in predictive modeling.

  • kantar

    Kantar media provides strategic expertise: competitive intelligence (e.g. media spending), consumer behavior, audience research, digital insights, and social media influence.

  • experian

    Simmons OneView combines trusted syndicated and custom research to provide marketers with vivid consumer insights via an intuitive online platform.

  • emarketer

    eMarketer covers digital marketing, media and commerce, offering insights essential to navigating the changing, competitive and complex digital environment.

  • nielsen

    Information and rankings on all TV and radio stations in the U.S. Nielsen helps us plan the frequency and reach of each campaign.

  • alexa pro

    This tool allows us to determine and predict traffic from various global digital publishers.


We track each campaign’s performance through various intelligence tools and attribution models.

  • Adobe

    Adobe Analytics helps marketers create a holistic view of your business by turning customer interactions into actionable insights.

  • doubleclick

    DoubleClick offers technology products and services that allow marketers to traffic, target, deliver, and report on their interactive advertising campaigns for effectiveness & efficiencies.

  • coremedia

    Delivers media software solutions that include a call-to-action to measure ROI from TV campaigns.

  • Sigma

    Comprehensive commercial detection system with monitoring across all 210 US television markets from Nielsen.

  • semrush

    SEM Rush is a competitive research tool, which helps us understand on how competing sites are performing in search. It offers CPC estimates and estimated traffic volumes near each keyword.

  • PartnerBadge-151030

          Gravity is a Certified Google Partner with qualifications in Display Advertising, Search Advertising, Shopping, and Google Analytics IQ


Our analytics team works in conjunction with our digital and media teams to predict campaign performance using various tracking mechanisms and historical data. This provides our clients with ongoing optimization and helps us optimize client budgets before the campaign is launched.



New Business

For new business inquiries please contact:
Rob Douglas, EVP
646-486-0000 x 161

  • New York

    114 West 26th Street 8th Floor
    New York, NY 10001

  • London

    10 Triton Street 4th Floor,
    London NW1 3BF, UK
    +44 020 3808 2185