Advertising Age has released their annual readout of the nation’s largest agencies, and for the third consecutive year Gravity has earned the #1 spot in the Asian American sector. Additionally, the rankings reveal Gravity as the third largest independent multicultural agency in the U.S.
Since its inception in 2009, Gravity has challenged the status quo of multicultural advertising and continues to revolutionize cultural marketing standards.
"It is a great honor to be recognized as the #1 agency within the Asian American vertical for the third straight year," stated Yuriy Boykiv, CEO of Gravity. "Our growth is attributed to Gravity's deep understanding of the nation's cultural identity due to our growing diverse staff. We see the potential in not just the Asian American division, but the multicultural landscape as a whole and maximize efforts to continuously grow ROI for our clients."
2015 proved to be a strong year for Gravity, growing both financially and geographically. The agency welcomed new accounts, including the National 9/11 Memorial & Museum, Melia Hotels & Resorts and Inter Milan. But their proudest accomplishment is credited towards their expansion into the European market. As of today, Gravity occupies offices in New York City, Los Angeles, Paris and London.
“We recognize the global demographic is shifting and we’re the agency leading the change,” adds Boykiv.
In addition to AdAge’s ranking, Gravity has also been recognized this year by the Reggie Awards, Mosaic Awards, Communicator Awards, Telly Awards, Webby Awards, among others.